Using information to create deep understanding around the key factors that will affect our performance in the store. Identifying opportunities, generating ideas and putting real plans in place. Making it happen and keep it happening.
Share of Shelf should be equal to Share of Market. Is it a myth or a reality? How can I use Negotiation ‘currencies’ and make a differentiation in ‘Like to Have’, ‘Could Have’ and ‘Must Have’. The secret to success is ‘Differentiate but not Discriminate’.