
Retailer Relationships (TOT – Terms of Trade)
You are never fully done with planning before negotiations. What is a structured planning process? Having a strategy is one thing and what happens at negotiation desk is another matter. Words that gets results and trust building behaviours help in overcoming objections. The buyers guide will give an insight on negotiations from the ‘other side’ and ensure the TOT agreed is a ‘Win-Win’ for all involved.